Paid ads for e‑commerce brands

We run your Meta, TikTok and Google ads and make the ads ourselves: up to 30 new ones a month, each one tested, scored and kept only if it sells.

H

haldenskin

Sponsored

Shop now

haldenskin

“I stopped hiding my chin.”

A runner in light gray shoes on a dirt trail

fielddayrun · Sponsored

Wear them 100 miles. Or send them back.

Shop now

Winner · week 3

4.1×

ROAS

$18.2k spent · 60% of budget

Testing · day 4

Hook rate

41%

H

haldenskin

Sponsored

Shop now

haldenskin

“I stopped hiding my chin.”

Winner · week 3

4.1×

ROAS

$18.2k spent · 60% of budget

Running ads for 40+ e-commerce brands since 2019

  • Halden

  • fieldday

  • Northroast

  • TIDEWELL

  • goodbowl

  • Oakmere

  • lumen

  • Juno Press

Last month’s ads, and how each one did

96 new ads for nine brands. 14 became winners and 61 were switched off inside a week. Every one gets the same three scores.

northroast

· Sponsored

Meta

Your 6am, sorted for $1.10 a cup.

Winner

3.3× ROAS

Hook38%
Hold22%
Click1.9%

oakmerehome

· Sponsored

TikTok

Three candles, one for every room.

Switched off, day 3

1.2×

Hook19%
Hold11%
Click1.4%

tidewell

· Sponsored

YouTube

Still cold at 4pm. We checked.

Scaling

2.8× ROAS

Hook33%
Hold24%
Click2.1%

goodbowl

· Sponsored

Meta

He used to leave half. Not anymore.

Testing, day 4

$640 spent

Hook41%
Hold20%
Click1.7%

haldenskin

· Sponsored

Meta

“I stopped hiding my chin.”

Winner

4.1× ROAS

Hook44%
Hold27%
Click2.3%

northroast

· Sponsored

Meta

Coffee, now 30% off.

Switched off, day 3

0.9×

Hook22%
Hold9%
Click0.8%

fielddayrun

· Sponsored

TikTok

Wear them 100 miles. Or send them back.

Scaling

3.0× ROAS

Hook36%
Hold19%
Click1.6%

lumensleep

· Sponsored

TikTok

Asleep in 12 minutes. I timed it.

Testing, day 2

$310 spent

Hook39%
Hold18%
Click1.5%

northroast

· Sponsored

Meta

Your 6am, sorted for $1.10 a cup.

Winner

3.3× ROAS

Hook38%
Hold22%
Click1.9%

oakmerehome

· Sponsored

TikTok

Three candles, one for every room.

Switched off, day 3

1.2×

Hook19%
Hold11%
Click1.4%

tidewell

· Sponsored

YouTube

Still cold at 4pm. We checked.

Scaling

2.8× ROAS

Hook33%
Hold24%
Click2.1%

goodbowl

· Sponsored

Meta

He used to leave half. Not anymore.

Testing, day 4

$640 spent

Hook41%
Hold20%
Click1.7%

haldenskin

· Sponsored

Meta

“I stopped hiding my chin.”

Winner

4.1× ROAS

Hook44%
Hold27%
Click2.3%

northroast

· Sponsored

Meta

Coffee, now 30% off.

Switched off, day 3

0.9×

Hook22%
Hold9%
Click0.8%

fielddayrun

· Sponsored

TikTok

Wear them 100 miles. Or send them back.

Scaling

3.0× ROAS

Hook36%
Hold19%
Click1.6%

lumensleep

· Sponsored

TikTok

Asleep in 12 minutes. I timed it.

Testing, day 2

$310 spent

Hook39%
Hold18%
Click1.5%

A winner is any ad that beats the account’s best ad on cost per purchase for 7 days.

One week with Winrate

This was Lumen Sleep’s second week in October. Eight new ads, four days of testing, and the budget moved on Friday.

Brief

Monday

Ad 07 · creator video

30s

“My partner noticed before I did.”

Angle

Someone else sees the change first

Proof

Sleep app screenshot at 0:08

Offer

Two masks for $58

Approved by Lumen

7 of 8

We write eight briefs from what won last week. You approve them on the Monday call.

Brief

Monday

Ad 07 · creator video

30s

“My partner noticed before I did.”

Angle

Someone else sees the change first

Proof

Sleep app screenshot at 0:08

Offer

Two masks for $58

Approved by Lumen

7 of 8

We write eight briefs from what won last week. You approve them on the Monday call.

Make

Tue–Wed

Take 4 of 6 · creator Maya R.

Creators film, our editors cut three sizes of each. You approve in a shared folder.

Make

Tue–Wed

Take 4 of 6 · creator Maya R.

Creators film, our editors cut three sizes of each. You approve in a shared folder.

Test

Thu–Sun

Test budget

$720 of $1k

Hook rate

46%

Each ad gets the same test budget and four days. Scores update every morning.

Test

Thu–Sun

Test budget

$720 of $1k

Hook rate

46%

Each ad gets the same test budget and four days. Scores update every morning.

Scale

Friday

4.0× ROAS

Budget raised to $1.5k a day

Winners get more budget. Losers are switched off, with a note on why.

Scale

Friday

4.0× ROAS

Budget raised to $1.5k a day

Winners get more budget. Losers are switched off, with a note on why.

1,140 ads in the last 12 months

Every one briefed, made and tested by us. These are some of them, winners and losers mixed in.

  • Halden

    21 days. Same mirror.

  • Fieldday

    100 miles or your money back

  • Northroast

    $1.10 a cup, delivered

  • Oakmere

    A candle for every room

  • Tidewell

    Still cold at 4pm

  • Goodbowl

    He finishes the bowl now

  • Lumen

    Asleep in 12 minutes

  • Juno Press

    Cold-pressed on Tuesday

  • Arlo Linen

    Softer every wash

  • Kettle & Co

    Dinner in 20 minutes

  • Fernbrook

    Your tin ships today

  • Tidewell

    Survives the season

  • Lumen

    Two masks, $58

  • Fernbrook

    The 3pm cup

  • Goodbowl

    Sit. Stay. Treat.

  • Fernbrook

    Three tins, 15% off

  • Halden

    Barrier serum, $34

  • Northroast

    First bag on us

  • Oakmere

    Bath, lit

  • Fieldday

    Built for the long way

  • Juno Press

    Six bottles, one week

  • Kettle & Co

    One pan, every night

  • Arlo Linen

    Linen that gets better

  • Lumen

    My partner noticed first

  • Goodbowl

    He finishes the bowl now

  • Lumen

    Asleep in 12 minutes

  • Juno Press

    Cold-pressed on Tuesday

  • Arlo Linen

    Softer every wash

  • Kettle & Co

    Dinner in 20 minutes

  • Fernbrook

    Your tin ships today

  • Tidewell

    Survives the season

  • Halden

    21 days. Same mirror.

  • Fieldday

    100 miles or your money back

  • Northroast

    $1.10 a cup, delivered

  • Oakmere

    A candle for every room

  • Tidewell

    Still cold at 4pm

  • Oakmere

    Bath, lit

  • Fieldday

    Built for the long way

  • Juno Press

    Six bottles, one week

  • Kettle & Co

    One pan, every night

  • Arlo Linen

    Linen that gets better

  • Lumen

    My partner noticed first

  • Lumen

    Two masks, $58

  • Fernbrook

    The 3pm cup

  • Goodbowl

    Sit. Stay. Treat.

  • Fernbrook

    Three tins, 15% off

  • Halden

    Barrier serum, $34

  • Northroast

    First bag on us

The last 12 months, across every account

Past results, not a promise. The same numbers our clients see in their dashboard, added up.

1 in 7

new ads becomes a winner. 168 of 1,140 last year.

Winner

19 days

from kickoff to a new account’s first winning ad, on average

Kickoff

Day 19

Day 30

$31.4M

in tracked revenue from $9.8M of ad spend

75%

of spend runs on ads that already won a test. The rest pays for finding the next one.

What clients said, under their own ads

We asked each client to leave a comment on the ad that worked best for them.

G

goodbowl

Sponsored

Shop now

2,184 likes

goodbowl

Sit. Stay. Treat. Single-ingredient treats he’ll actually wait for.

Comments

86 comments · Top first

Pinned by goodbowl

RP

Raj Patel

· CEO, Goodbowl

“The weekly call is thirty minutes and ends with a list. That’s the whole relationship, and it works.”

2d · 412 likes · Reply

Cost per new customer −34%

More clients

G

goodbowl

Sponsored

Shop now

2,184 likes

goodbowl

Sit. Stay. Treat. Single-ingredient treats he’ll actually wait for.

Comments

86 comments · Top first

Pinned by goodbowl

RP

Raj Patel

· CEO, Goodbowl

“The weekly call is thirty minutes and ends with a list. That’s the whole relationship, and it works.”

2d · 412 likes · Reply

Cost per new customer −34%

A flat fee, set by your ad spend

Creative included. No percentage of spend, no setup fee, and 30 days’ notice after the first two months.

Launch

Up to $40k a month in ad spend.

$4,500

/ month

8 new ads a month

Meta plus one more channel

Weekly scorecard

Launch

Up to $40k a month in ad spend.

$4,500

/ month

8 new ads a month

Meta plus one more channel

Weekly scorecard

Growth

Most clients

Up to $120k a month in ad spend.

$7,500

/ month

16 new ads a month

All four channels

Weekly call and scorecard

Growth

Most clients

Up to $120k a month in ad spend.

$7,500

/ month

16 new ads a month

All four channels

Weekly call and scorecard

Scale

Up to $300k a month in ad spend.

$11,500

/ month

30 new ads a month

Creator program

A dedicated buyer

Scale

Up to $300k a month in ad spend.

$11,500

/ month

30 new ads a month

Creator program

A dedicated buyer

Portrait of Nadia Okafor, head of buying

Spending more than $300k a month?

Still a flat fee, never a percentage. Nadia, our head of buying, sets it with you on a 20-minute call after she’s seen your account.

New ads

40+ a month

Buyers

Two, dedicated

Reporting

Daily

Portrait of Nadia Okafor, head of buying

Spending more than $300k a month?

Still a flat fee, never a percentage. Nadia, our head of buying, sets it with you on a 20-minute call after she’s seen your account.

New ads

40+ a month

Buyers

Two, dedicated

Reporting

Daily

Questions founders ask first

Anything else, ask on the audit call.

Do you guarantee results?

No. Nobody honest can. We guarantee the number of new ads, a fixed test for each one, and a weekly scorecard that shows wins and losses.

Who owns the ad accounts?

You do. We work inside your Meta, TikTok and Google accounts. You keep every ad, the pixel and the history if you leave.

How fast will we see a winner?

On average 19 days from kickoff. Some accounts take six weeks; we’ll tell you which kind yours looks like after the audit.

Do we need to send product?

Yes, a few units for our creators. We cover creator fees inside the plan.

What do you need from us each week?

A 30-minute call and about 15 minutes to approve new ads.

What if we want to leave?

After the first two months, give 30 days’ notice. We hand over the accounts, every ad file and a final scorecard.

See what your ad account is telling you

A free 30-minute recorded walkthrough of your account: what’s working, what to switch off, and what we’d test first. Sent within 5 business days.

See what your ad account is telling you

A free 30-minute recorded walkthrough of your account: what’s working, what to switch off, and what we’d test first. Sent within 5 business days.

See what your ad account is telling you

A free 30-minute recorded walkthrough of your account: what’s working, what to switch off, and what we’d test first. Sent within 5 business days.

Paid ads for e-commerce brands, with the ads made in-house. Austin, Texas.

Winrate

© 2026 Winrate. Winrate is a fictional agency made for a Framer template.

Made with Framer

Paid ads for e-commerce brands, with the ads made in-house. Austin, Texas.

Winrate

© 2026 Winrate. Winrate is a fictional agency made for a Framer template.

Made with Framer

Paid ads for e-commerce brands, with the ads made in-house. Austin, Texas.

Winrate

© 2026 Winrate. Winrate is a fictional agency made for a Framer template.

Made with Framer

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