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ROAS on new customers 1.9× → 4.1× in four months

Cost per purchase $41 → $25 in five weeks

Subscribers kept after 3 months 52% → 71% in six months

Revenue from paid +62% in three months

Cost per new customer −34% in four months

Blended ROAS after the move 2.4× → 3.1× in two months