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How we brief, test and buy ads, written down. Steal anything useful.
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Notes
· 5 min
Hook, hold and click: what each one tells you, what a good number looks like, and why ROAS alone picks the wrong winners.
· 4 min
What a 15% win rate means for your budget, and how to read a week of losses.
· 6 min
The opening lines that keep beating studio ads for our skincare clients, sorted by the kind of proof they lean on.
A simple rule for test budgets by price point, and when to stop a test early.
The one-page brief we send our 70 creators, and the parts we leave out on purpose.
· 3 min
Three questions we ask before moving a whole channel's budget somewhere else, and what happened when Oakmere did it.
A free 30-minute recorded walkthrough of your account: what’s working, what to switch off, and what we’d test first. Sent within 5 business days.
Paid ads for e-commerce brands, with the ads made in-house. Austin, Texas.
(512) 555-0193
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