A small team that makes ads and reads the numbers
Sixteen people in Austin and around the US. Buyers, editors, designers and a creator lead, all on the same accounts.
Why we started
Nadia ran paid growth for a DTC apparel brand. Theo designed the ads at a skincare company down the road. Both kept watching the same thing happen: the agency bought the media, a studio made the ads, and nobody owned what happened in between.
So in 2019 they put both jobs in one room. Every ad we make gets bought by the same people who briefed it, and every number comes back to the person who’ll make the next one.
How we decide to switch an ad off
Three rules, the same for every client. They’re why most of our ads lose, and why the ones that win keep winning.
Test budget
$1,000 · 4 days
Every ad gets the same test
Same budget, same days, same audience. No favorites, including ours.
Best ad
$31
New ad
$24
It has to beat the best one
A winner beats the account’s best ad on cost per purchase for seven straight days.
Switched off, day 3
Discount pulled one-time buyers. Back to selling the subscription.
Every loss gets a note
One line on why it lost, so the next brief starts from what we learned.
The people on your account
And eleven more buyers, editors and designers.
Nadia Okafor
Co-founder, head of buying
Theo Lindqvist
Co-founder, creative director
Maya Reyes
Creator lead
Sam Adeyemi
Senior media buyer
Priya Shah
Client lead
