Paid social and search, with the ads made in‑house
One team plans the ads, makes them, buys the media and reads the numbers, so nothing gets lost between an agency and a studio.
Creative strategy and production
We write the hooks, cast creators, run the shoots and cut every ad in the sizes each platform wants. Briefs come from last week’s winners, not a mood board.
New ads a month
8 to 30, by plan
Formats
Creator video, static, product
Creator network
70 creators across the US
Northroast · Meta · this week
$42,600 spent
New customers
60%
4 winning ads · broad audience · 3.1× ROAS
Returning customers
25%
Subscription offer · past buyers · 5.4× ROAS
Testing
15%
8 new ads · $1k each · four days
Media buying
Simple accounts that are easy to read: one campaign to find new customers, one to bring them back, and a fixed slice of budget for testing. We check spend every morning.
Meta
TikTok
YouTube
Testing budget
10 to 15% of spend
Whose account
Yours, always
Testing and the scorecard
Every new ad gets the same test and the same three scores. A winner beats the account’s best ad on cost per purchase for seven days. Anything else is switched off, with a note on why.
Hook
Share of viewers still watching at 3 seconds
Hold
Share who watch at least half
Click
Click-through rate to the store
northroast
· Sponsored
Meta
Your 6am, sorted for $1.10 a cup.
Winner
3.3× ROAS
From Priya at Winrate · Monday 8:02
Lumen Sleep · week 42 scorecard
Spend
$38.4k
ROAS
3.2×
New ads
8
Won: “My partner noticed” · budget to $1.5k a day
Off: bundle flat lay · discounts pull one-time buyers
Next: two more partner-angle videos
Reporting you’ll read
One short scorecard every Monday: what we spent, what won, what we switched off and what we’ll test next. Plus a live dashboard and a 30-minute call.
Scorecard
Every Monday
Call
30 minutes, weekly
Dashboard
Live, shared
Questions about the work
Anything else, ask on the audit call.
How many new ads will we get?
8, 16 or 30 a month depending on the plan, across creator video, statics and product ads. More during launches if you need them.
Can we use our own creators?
Yes. We brief them the way we brief ours, and their videos get scored like every other ad.
Can you work with our in-house designer?
Yes. Plenty of clients keep a designer for the site and email. We share briefs and winning ads with them every week.
How long does a test run?
Four days, on the same budget as every other new ad, usually $500 to $1,000. Clear losers are switched off earlier.
Do you run email and SMS too?
No. We stick to paid social and search, and we’re happy to share winning hooks with whoever runs your email.
Who sees the dashboard?
Anyone you invite. It’s live and shared, with every ad, its scores and its spend.
